Semi-Custom Wedding Stationery
that elevates your day with every touchpoint
"Elsa will bring more magic and enchantment to your experience than you ever could have imagined."
–Mother of the Bride
What we offer
A comprehensive collection of semi-custom wedding stationery
with a cohesive, intentional aesthetic. From your save the date to wedding day paper, every detail will uphold the standard set by your luxury venue.
How we serve
Through an easy, seamless and personal experience
a stylist will walk you through every step of the process
Who we are
Founded by lifelong artist and San Francisco native, Elsa, Valley and Coast is rooted in a deep love for the natural beauty of California. Every detail is thoughtfully considered for the couple who appreciates luxury that feels effortless, intentional and true to its surroundings.
Why does your wedding day paper matter?
On your wedding day, your paper products are what guests interact with most — menus at their place setting, programs in hand, escort cards that guide them to their seat…
If it’s just text on paper, it’s forgettable.
But if it’s designed with an aesthetic narrative in mind, it feels part of a layered experience. If it’s designed not just to say something but to stir something, it becomes a tangible keepsake – a symbol of all the memories made on your wedding day.
Why does your invitation matter?
For the three months leading up to your wedding, your invitation will live in your guests home.
Do you want it stuck on their fridge with a magnet? Stacked in a pile of junk mail? Cluttering their inbox?
Or do you want it displayed in their home with care. A reminder that something extraordinary is coming and they are part of it.
The intention you give your invitation is reflected in how it’s received, how it’s kept, and how it sets the tone for everything that follows.
How does “semi-custom” work?
Choose from one of our twelve semi-custom collections… then make it yours.
Each collection was intentionally designed with California’s most iconic luxury venues in mind.
They feature original artwork, the option to include a venue sketch, and a curated range of personalization choices.
Each collection also includes up to five distinct brand elements woven throughout its product line—from save the dates
to day-of details—so that each piece feels unique, yet elegantly cohesive.
"When choosing our stationer, we looked for organization, attention to detail, and the ability to anticipate our needs before we even knew what they were. We were blown away by Elsa. Her professionalism (communication, presentations, etc), physical execution of each of the elements and extraordinary talent as an artist exceeded our expectations."
Janie and Chris | Couple