Semi-Custom Wedding Stationery
that elevates your day with every touchpoint
"Elsa will bring more magic and enchantment to your experience than you ever could have imagined."
–Chandra | Mother of the Bride
What we offer
A comprehensive collection of semi-custom wedding stationery
with a cohesive, intentional aesthetic. From your save the date to wedding day paper, every detail will uphold the standard set by your luxury venue.
How we serve
Through an easy, seamless and personal experience
a stylist will walk you through every step of the process.
Who we are
Founded by lifelong artist, Valley and Coast is rooted in a deep love for art, beauty, and meaningful design. Every detail is thoughtfully considered for the couple who appreciates luxury that feels effortless, intentional, and true to their celebration.
Valley & Coast Paper Co
is the perfect fit for you if…
You booked a luxury wedding venue and want every touchpoint to meet its standards
You’d prefer to allocate your budget towards high quality materials and print methods opposed to paying a custom design fee
Details matter to you. You want your wedding to feel luxurious, intentional and cohesive, however, you don’t have the budget for a fully custom design
You don’t want wedding stationery that feels generic
You appreciate a streamlined, guided process from inquiry to delivery
We partner with couples who are ready to invest $3,000 or more in their wedding stationery, prioritizing quality craftsmanship, and a process that feels bespoke from start to finish.
Submit your inquiry for more details about our process and to receive a link showcasing the complete range of each collection
“The products we received from Elsa honestly blew our expectations out of the water for the overall cost. We can't express enough how thrilled we were with everything. Our guests are still talking about the paper products from our wedding. Most guests don't hold onto printed items following an event, but our friends and family still have everything saved”.
Christina | Bride
Why does your invitation matter?
For the three months leading up to your wedding, your invitation will live in your guests home.
Do you want it stuck on their fridge with a magnet? Stacked in a pile of junk mail? Cluttering their inbox?
Or do you want it displayed in their home with care. A reminder that something extraordinary is coming and they are part of it.
The intention you give your invitation is reflected in how it’s received, how it’s kept, and how it sets the tone for everything that follows.
Why does your wedding day paper matter?
On your wedding day, your paper products are what guests interact with most — menus at their place setting, programs in hand, escort cards that guide them to their seat…
If it’s just text on paper, it’s forgettable.
But if it’s designed with an aesthetic narrative in mind, it feels part of a layered experience. If it’s designed not just to say something but to stir something, it becomes a tangible keepsake – a symbol of all the memories made on your wedding day.
How does “semi-custom” work?
Choose from one of our twelve semi-custom collections… then make it yours.
Designed with intention, each collection offers the flexibility to fit your aesthetic — and the nuance to feel one-of-a-kind.
They feature original artwork, the option to include a venue sketch, and a curated range of personalization choices.
Each collection also includes up to five distinct brand elements woven throughout its product line—from save the dates
to day-of details—so that each piece feels unique, yet elegantly cohesive.
Explore an overview of our collections below and inquire to book a complimentary call with Elsa.
Submit your inquiry for more details about our process and to receive a link showcasing the complete range of each collection
Chinoiserie
Wine Country
Midnight Garden
Blossom
Coastal Waters
Flora
Moody Blooms
Zen Garden
Cascading Blooms
Wildflowers
Modern Oak
Modern Linen
About Elsa
Founder| Principle Designer
My journey as a professional artist began after graduating from Rhode Island School of Design when I embarked on a career as a mural artist in the San Francisco Bay Area. Along the way, I explored children’s book illustration and eventually found my calling as an art teacher.
In 2015, I stepped away from teaching to focus on raising my daughter, Ivy. However, the pull of creative work was strong. Encouraged by my best friend, Jasmine Rae—a renowned wedding cake artist—I joined her team as a project manager. This experience immersed me in the wedding industry and in 2018, I launched a custom design stationery business: Elsa Madeline Design. As my designs became more intricate and personalized, the time and cost associated with each project grew. It was disheartening to turn away clients due to budget constraints. To bridge this gap, I envisioned a sister company that maintained the artistic integrity of my custom design projects while offering a less time intensive approach. Thus, in 2022, Valley and Coast Paper Co. was born.
Want to get started?
Here are the next steps
Step 1: Inquire
Click “take the first step” below to fill out your inquiry form. You’ll receive a link to preview our collections in more detail — including the curated customization options available within each collection. You’ll also receive an invitation to schedule a free 20 minute consultation call with Elsa.
Step 2: Book a Call
Should you decide to book a free call with us, we will walk you through our process and help identify which of our products and services are the best fit for your wedding.
Step 3: Proposal
After the call, you’ll receive a custom proposal.
FAQs
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Typically an invitation suite starts at $3K for the following (qty 75)
protective outer sleeve (helps ensure invite arrives in pristine condition and liner does not get ripped)
inner envelope with digitally printed guest name/address
envelope liner (assembled)
2 ply letterpress invitation card
letterpress details card
Digital save the dates are $300, and printed save the dates start at $1500.
The cost of your wedding day paper depends on what you would like to order, but is typically comparable in price to the cost of the invitation suites.
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While many semi-custom studios use public domain artwork, each V&C collection uses original artwork created by Elsa.
Most semi-custom stationery studios offer a limited set of design elements — often just a single spot illustration and a patterned liner. This often isn’t enough to create a truly cohesive visual experience that carries through from invitations to day-of paper.
At V&C, each collection includes up to five distinct brand elements — such as custom patterns, monograms, and spot illustrations — allowing your wedding paper to feel cohesive, elevated, and fully considered from start to finish.
V&C offers the option to include a venue sketch, adding a truly bespoke touch to your suite. Choose from our curated sketch library, or commission a custom illustration of your venue.
Most semi-custom studios offer a wide assortment of color and font options that don’t align with the design of the suite. This can result in a design that feels like a patchwork of mismatched elements. At V&C, our personalization options are intentionally tailored to each collection, so your suite feels beautifully unified
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Lower cost/more transparent pricing
Quicker turnaround
More streamlined process
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Your complimentary call with Elsa is a chance to explore your needs, ask questions, and receive expert guidance on what’s right for you. After your conversation, you’ll receive a personalized proposal. The only decision you’ll need to make before booking is selecting your preferred collection.
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Envelope colors
Choose between up to 8 curated colors designed with your envelope liner artwork in mindGraphic Design Layout
Choose between up to 7 layoutsFonts
We will provide you with a wide assortment of font optionsVenue Illustration
Choose from our California venue library, or commission a custom illustrationEmbellishments
Wax seals, ribbon and calligraphy are also available
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Depending on availability, it is possible to purchase additional custom services such as a custom painted liner, spot illustrations, and emboss printing
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Your first proof will be provided as a digital simulation, giving you a clear sense of how your suite will look once printed. After reviewing and submitting your feedback, we’ll prepare your final print-ready files and upload them in a sub-contract for your approval. This is your final opportunity to carefully proofread and ensure everything is perfect before we go to print.
Should additional proof rounds be needed beyond this point, a $150 fee will apply per round.
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We recommend you book at least 6 months prior to your wedding.
Design typically will take 2-4 weeks and production will take 4-6 weeks.
Invitations should go out at least 2 months prior to your wedding.
Once you place your order, we will provide you with a project timeline. -
Yes! We highly recommend you let us take care of assembly and mailing and offer this service as an optional upgrade. However, should you decide to do it on your own, we will provide you with a loom video walking you through our recommendations.
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Your suite will include a protective sleeve to ensure your invitation arrives to your guests in pristine condition. We also offer outer envelopes as an optional upgrade.
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We help proofread your files before anything goes to print.
We go through all printed pieces to make sure letterpress impression is consistent, alignment is straight and color is consistent
We match all finished suites to the master guest list and take photos as a record before mailing.
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We will provide you with a template for inputting your guest addresses as well as a guide for helpful tips on etiquette and formatting.
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Click on the button below to schedule your complimentary consultation call with Elsa
"When choosing our stationer, we looked for organization, attention to detail, and the ability to anticipate our needs before we even knew what they were. We were blown away by Elsa. Her professionalism (communication, presentations, etc), physical execution of each of the elements and extraordinary talent as an artist exceeded our expectations."
Janie and Chris | Couple
